White skin is the standard of beauty for Vietnamese women
While in Europe and the United States a sign of wealth, chic life and beauty is a tanned body and women of all ages want to tan in the sun or in a tanning bed, in Asia the situation is absolutely the opposite. Vietnamese and other Asian women believe that beautiful skin is white skin. It’s quite clear why it happened historically. For many centuries, residents of Asian countries worked in the fields under the scorching sun, getting tanned. Rich people, as well as aristocrats who engaged in mental labor, were famous for their white skin. In Europe, by the way, there also used to be such a standard of beauty, but modern times have changed the fashion.
The Asians associate the white not only with a high level of education and wealth. Many of the actors starring in the movies are white, and people want to emulate them. There is a version that this fashion is also associated with the appearance of European colonizers, who were white-skinned too.
Those who come to Vietnam, immediately pay attention to the fact that the Vietnamese, especially the women, are wrapped up from head to toe when they are on the street. Fashionistas do not only wear trousers and a long-sleeve jacket. They also use gloves even in thirty-degree heat! And cover their face with a special mask. They cover their legs with long skirts and wear nylon knee-highs. Many tourists who visit Vietnam for the first time are afraid that the locals wear masks, and think that an epidemic of some terrible disease has begun. Not at all! That’s the way the Vietnamese protect themselves from the sun, and when riding a bike, also from road dust. By the way, if you are going to spend a lot of time behind the wheel of a two-wheeled vehicle, we recommend buying the same mask as the Vietnamese. They are available in supermarkets and small shops and are very affordable.
The women who come to Vietnam and want to buy Asian cosmetics should pay special attention to the inscriptions on the cream jars. If you see the word Whitening on the package or tube, know that this cream is whitening. If you prefer tanned skin, keep in mind that this cream will have a completely opposite effect. In general, it is believed that frequent abuse of such creams adversely affects the skin, as well as excessive sunburn. The thing is that advertising in Vietnam promotes fair skin as the most healthy and beautiful.
Choosing the decorative cosmetics can also become a problem. For example, Vietnamese women prefer pink rather than brown blush. Therefore, in order not to spend a vacation in search of suitable products, it is better to take the necessary decorative cosmetics with you.
But Caucasian blondes are very popular in Vietnam (not like in Turkey, people here don’t bother you and try to get to know you). Women in Vietnam are treated very respectfully! However, it’s quite appropriate here to admire the beauty of a light-skinned and fair-haired girls for both children and adults. Especially if you are in areas that are far from tourist destinations. In some villages, children can easily approach and touch a white person. Let them do it and respond with a smile, because it’s for luck!